UPG Physicians Group needed new marketing collateral for a nationwide physician recruitment campaign.

The intent is to show diverse accounts of doctors interacting with patients.

A variety of images were needed to fit into a pre designed layout with specific image requests for each area of a brochure.

They also wanted to highlight the picturesque small town vibe of downtown Culpeper, where a new office was opening.

Another highlighted aspect was doctors enjoying outdoor activities with views of the surrounding area. This doctor was a cyclist, so it was perfect way to show the beauty of the landscape with a popular activity like cycling.